1) Comprehension
- Service+city pages with specific, consistent wording.
- Readable structure: H2/H3, bullets, short paragraphs.
- Schema that matches the page (LocalBusiness, Service, FAQ).
2) Trust & Consistency
- Verified profiles (GBP) and consistent citations.
- Real-world signals: licenses, affiliations, insurance.
- Transparent contact details and policies.
3) Speed to Index & Freshness
- XML sitemaps kept up to date.
- IndexNow pings on content changes.
- Regular updates aligned to seasonality and demand.
4) Coverage & Depth
Sites that thoroughly cover their core services and nearby cities give AI more confidence to recommend them.
Action Plan
- Audit service/location coverage and fill gaps.
- Add FAQ blocks to every core page.
- Implement schema + indexing workflow.
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