Trend 1: Personalization Over Rankings
Results differ by user, location, and context. Focus on being the safest, clearest recommendation—not chasing a universal #1.
Trend 2: Entity Clarity Wins
- Make your business "understandable": consistent name, categories, services, and areas.
- Use LocalBusiness schema and keep details current.
Trend 3: Helpful, Quotable Answers
Short, direct answers + expandable details. Build FAQ hubs and link them to service pages.
Trend 4: Proof Without Reviews
When reviews are sparse, show licenses, insurance, affiliations, and project galleries to establish trust.
Your 90-Day Plan
- Publish or improve top 5 service+city pages.
- Add 20+ FAQ entries customers actually ask.
- Implement schema; fix citations; set IndexNow.
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