How AI Search Works (So Your Business Gets Picked)

AI search doesn't show a single "#1 result." It generates an answer using sources it understands and trusts. Here's how to structure your site so you're included in that answer.

1) Understand → Trust → Cite

AI systems follow a simple pattern:

  1. Understand: Clear structure and plain language help models parse your services and locations.
  2. Trust: Consistent business info, high-quality citations, and credible signals build confidence.
  3. Cite: Pages that answer questions directly are more likely to be quoted or referenced.

What Content AI Likes

Technical Signals That Help

Give AI a Quote-Ready Answer

Use short paragraphs, bullets, and plain language. Add a concise "What we do" paragraph on each page that AI can lift without editing.

Next Steps

Want this set up for you?

Get a free AI visibility audit and we'll map the exact pages to build first.

Get Your Free Audit