The playbook
- Fix crawl/index issues (speed, sitemap, robots, internal links).
- Map keywords by intent → build dedicated pages.
- Add JSON-LD everywhere (Service, LocalBusiness, FAQ).
- Strengthen trust (citations, reviews, brand mentions).
Timeline
Days 1–3: audit + fixes • Week 1: service pages live • Week 2: citations + posts • Week 3: AI/Google visibility lifts.
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